Business Empire Magazine provides how to's and articles for entrepreneurs by entrepreneurs

When you are creating a high ticket product whether it is a class, coaching or mentoring program, you must understand that you are not just selling information.

As a matter of fact if you were to put the information and knowledge you have into an e-book or audio program you could only expect a certain fee for it.

However, when you are creating your high ticket class or coaching you have to include an intangible element - that is yourself. You must include your experience, your knowledge and your time. When you are delivering your coaching and classes, it's your time that you will be using to ensure that each client gets exactly what they paid for and more. It is vitally important that your coaching clients or class students have access to you. It is vitally important that your coaching clients or class students have a relationship with you and you can only deliver these important elements by communicating with them via telephone or in person. So you are selling a piece of yourself to your clients - but it is worth every cent!

Because your clients cannot get a piece of you from any other web master. You are unique and once you have developed a relationship and your clients know who you are then they will want only you. They will want to purchase only from you.

So remember although the information that you give your clients has some importance, although it is a fundamental part of your coaching or classes, the most important element is you. Your clients are paying for you with your experience, you with your knowledge, you with your expertise.

In other words when you make a high-ticket sale to someone, you are not just selling information. You are selling an experience. The client has an experience with you. You are selling your own experience. You are selling accessibility to you. You are selling the results that they are going to get. You are selling the relationship between you and them, and you are selling you. They are purchasing you.

Now, in most cases, when someone makes that decision, they're making it based on a few different pieces. They probably aren't buying all of things I just mentioned, although that's what they're going to get. But what they're buying in their mind is probably two or three of those items, obviously coupled with that information.

And if you keep all this in mind whilst you are creating your first high ticket product then within a short period of time will be selling your $15,000 product again and again to as many clients as your wish.